We, the Ministry of Design team, are bringing together a multi-disciplinary team of the country’s best experts. We will hold public discussions and jointly create a design system that will honourably represent the interests of the whole of Ukraine.
The previously fragmented visuals of government entities will now fall into an orderly visual identity. The new design system will offer significant advantages, both domestically and internationally.
Our working group suggests that the government’s design, the visual aspect of communication, should be based on the historic Ukrainian and contemporary European context:
Estonia – a country with a Soviet past, but a thriving European state today;
The UK – with experience of being an EU member and developing independently;
Switzerland – a country at the heart of Europe, sticking to its identity through centuries of history.
Exchanging experiences with Swiss designers, representatives of, perhaps, the best design school in the world that gave us the International Typographic Style, will be invaluable to our project. We have also engaged a team of designers from Estonia who developed and implemented the visual identity of their nation’s brand. We are integrating the participatory practices they used when working on their project.
The key goals we want to achieve
- Develop a consistent design system for the Ukrainian State
- Contribute to Ukrainians’ increased trust in government entities
- Support the positive change of Ukraine’s international image
- Showcase effective change and reform in Ukraine
- Develop algorithms for participatory engagement between the professional design community, government entities, and civil society
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